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Insights into Conversion, growth and performance

In our articles and news, we share practical insights: strategies, learnings and concrete examples around conversion optimization, performance marketing and digital growth. Clear, data-driven and without buzzwords – for everyone who wants to make better decisions and achieve measurable results.

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llms.txt AI Sitemap structured data | FYNEST

llms.txt, AI sitemap and structured data: What companies really need

An understandable overview of technical files and schema data that help search engines and AI systems cleanly...

SEO, GEO & AEOBlog

GEO AEO SEO AI Search | FYNEST

GEO, AEO and SEO: How companies become citable in Google, ChatGPT and AI Search

A practical guide for companies that not only rank, but are recognized by search engines and AI systems as...

SEO, GEO & AEOBlog

Performance Marketing and CRO | FYNEST

Performance Marketing and CRO: The Framework for Profitable Growth

Why profitable campaigns not only need better ads, but better landing pages, tracking, offers and conversion testing...

CRO & Conversion OptimizationPerformance marketingBlog

CRO Audit Checklist | FYNEST

CRO Audit Checklist: 47 check points for more leads and sales

A practical CRO audit checklist for websites, landing pages and shops that teams can use to identify conversion hurdles and take action...

CRO & Conversion OptimizationBlog

Social Media Shopping 2024

Online shopping / online store 2024 In 2024, brands will now be responsible for creating omnichannel experiences...

BlogTutorialWeb design

WordPress vs Drupal: 5 Tips for Choosing a CMS

WordPress vs. Drupal When choosing a content management system (CMS), many people look at WordPress or...

BlogTutorialWeb design

How to maintain your website's SEO after a redesign

SEO after Website Redesign If you are working on a website redesign, you need to consider how...

BlogTutorialWeb design

5 Must have SaaS design principles for landing page conversions

5 Tips for Landing Page Conversions The design, content and usability of your entire website...

BlogTutorialWeb design

The best CMS for a business website in 2024

Best CMS for your homepage in 2024 Whether you're redesigning or starting from scratch...

BlogTutorialWeb design

Blog optimization checklist

Take action on lead generation through blog optimization: a guide for marketing leaders and managers Lead generation leaves...

BlogTutorialWeb design

Why professional web design matters.

Warum professionelles Webdesign zählt. Inzwischen wissen die meisten Unternehmen, dass ein gutes Website-Design wichtig ist....

BlogBrandingTutorialWeb design

Impulse marketing really helps!

Impulse marketing brings and secures market share! Marketing is all too often misused as a fashionable term these days...

BlogTutorial

Dream industry: advertising agency. This is how you apply correctly!

Deine perfekte Bewerbung in der Werbebranche: Du träumst von einem kreativen Berufsfeld? Du willst dich...

BlogTutorial

OTO – Marketing enables impulse advertising

OTO marketing reinforced by impulse marketing brings and secures customer trust! What is it called in the case of newly painted...

BlogTutorial

Talking is golden

Communication is a complex topic. Whether we speak or remain silent, stand still or move –...

BlogTutorial

Why branding is crucial to your success!

Without successful branding, your brand will have no chance on the market. It is...

BlogTutorial

Behind the Scenes: Julie Julsen x mycafeaulait Valentines Day influencer campaign

For our client Julie Julsen we had the task of working together with the influencer...

Blog

Dr. Uwe Seebacher – The FYNEST Companion

Strong partners are essential for successful growth. If you have a large portion of knowledge...

Blog

Behind the Scenes: FYNEST Video

At FYNEST, we have made it our mission to always provide our audience with visual content...

BlogTutorial

How digital funding pays your bills

How digital funding pays your bills. Anyone who doesn't take advantage of this opportunity will continue to believe...

BlogPromotionSupportTutorial

Build your business with our individual social media workshop

Social Media Workshops FYNEST helps you become a professional in the social media field. Users...

BlogTutorial

Hybrid Selling – wie viel “Digital” braucht Vertrieb im Jahr 2022?

Who doesn't know it right now? Digital meetings via Zoom, Microsoft Teams, Google Hangouts or similar...

Blog

Making marketing measurable: tracking, CRO and sales contribution

Wie Unternehmen Marketing vom Kostenblock zum Umsatzfaktor machen: Tracking, CRO, Funnel-KPIs, Leadqualität und Performance-Marketing sauber...

Tracking & AnalyticsCRO & Conversion OptimizationPerformance marketingBlog

Brand Activation – How to find out how your brand really performs!

The crisis has shown that companies with a strong brand are simply more resilient to crises....

Blog