Predictive media buying and CRO: Use media budgets more efficiently

Programmatic advertising and switching agencies are like a black box. The customer doesn't really know what is happening with their own media budget. For six-figure sums you often don't even get a clean and detailed overview of the circuits, let alone the tangible results. This is now finally over, because PMB was developed by media experts for industrial companies in order to generate sales directly from the media budget as part of inbound lead generation. Exact and integrated planning not only... Money saved – up to 60 (!) percent off the published advertising prices, but at the same time a significantly higher and more effective reach among the defined target group – among other things. Increase the Click-through rate (CTR) by over 400%. Here's how to do it!

Today, marketing has to be profitable and can be measured in terms of concrete sales generated. Transparency is absolutely essential. As a result, marketing managers new strategies in order not to run the risk of wasting the budget allocated to them in a non-transparent and inefficient manner.  

How is media planning going today? Various agencies pitch for the budget and then boast about who was able to reap the dazzling budgets. It's also a great business, because for not much work, the agencies earn 15% of the entire media budget - and can't even prove what added value is generated for the respective company. However, in order for economic added value to be realized through the media budget used, modern media management must meet the following criteria:

• current and relevant aspects and factors of the Corporate or divisional strategy beinhalten und auf diese “einzahlen”
• planned and upcoming Product launches take into account
• planned and upcoming Events and trade fairs integrate
• Special editions and Supplements use and focus
• Leverage effects Plan for requirements and expenses at events in a timely manner to cost-effectively increase reach
• als integrative component to actively generate and develop leads from inbound lead generation journeys to be developed
• demonstrable and measurable Revenue generation beitragen.

Predictive media buying delivers more for less. Direct customer inquiries (inbound leads) can be generated in just one year. For an industrial customer in Germany, more than 30% inbound leads with a volume of 40 million euros were generated within 12 months. This reduced client acquisition costs (CAC) by 43% and realized 27% of the industry group's total order intake.

In addition, PMB realizes double-digit savings in terms of media purchasing in the first year and reduces the bounce rate several times over. This means that the range increases significantly at lower costs. 

In just a few steps we can start your individual predictive media buying for you. The following steps are carried out:

1. You write to us about the strategic goals of the company, your planned Product launches and relevant Topics, Measure and Events. In addition, we select all currently relevant industry-specific media. 
2. We'll create one integrated, CRO-based media plan on. We go into detail about the individual focal points of all important target media and define all broadcasts in joint coordination.
3. On this basis we run it operational media purchasing with focused range optimization and cost reduction. At the forefront of our discussions: an individual basis for cooperation with all media partners. 
4. We continuously support you in the implementation and realization of integrated media planning. To do this, we use a selection of detailed analysis methods in the Conversion Rate Optimized (CRO) Media usage back. The main thing is to be direct Inbound lead generation and the integrative use of media as part of your Customer journeys. 

And if all of this still sounds like a thing of the future to you, don’t worry – through Predictive Media Buying (PMB) we are setting new standards together! Book a non-binding expert discussion with us today, because the 2023 media year is starting soon,