Insights
Insights for better enquiries, sales and decisions.
Clear foundations and practical questions about CRO, performance, tracking and SEO/GEO.
Performance
Why do visits fail to become relevant enquiries?
The cause may sit before, on or after the website: audience, messaging, usability and sales follow-up need to be examined together.
Read article Why do visits fail to become relevant enquiries?
SEO / GEO
SEO and GEO: how do they fit together?
Accessible, useful and verifiable content is a shared foundation. GEO adds preparation and observation for AI-powered answers.
CRO
How can I identify checkout friction?
Abandonment data shows where to investigate. Combining it with technical checks and user observation helps identify the cause.
CRO
When is an A/B test worthwhile?
An A/B test is worthwhile when the question matters and enough data can be collected for a reliable evaluation. There is no universal minimum visitor count.
CRO
What does a CRO audit cost?
Effort depends on page types, available data, research scope and deliverables. Price comparisons are useful only for comparable scopes.
CRO
What is conversion optimisation?
Conversion optimisation studies and improves the path to a desired action, such as a qualified enquiry, booking or purchase.