Ecommerce growth
Make more of your shop traffic.
People are interested in your products. We help you find friction between that interest and a purchase, then implement the right improvements.
From interest to a useful next step
01
Discover products
02
Decide with confidence
03
Buy with ease
01
Your task in focus
Where purchase intent gets lost.
A purchase is a series of small decisions. Explore a shop journey and the questions each page needs to answer.
Choose a stage in the buying journey.
EXAMPLE / HOME & LIGHT
Light for your favourite spot.
Find lighting that fits your room.
Explore lighting
Home
01 / Home
Am I in the right place?
Typical friction
The offer and navigation do not explain what the shop sells or how to find it.
A useful improvement
Make the range understandable and give relevant categories a clear entry point.
EXAMPLE / HOME & LIGHT
Table lamps
Room · Size · Price
Compact
Flexible
Warm
Category
02 / Category
What is right for me?
Typical friction
A long product list gives little guidance. Important differences are hard to spot.
A useful improvement
Offer useful filters, meaningful images and comparable product information.
EXAMPLE / HOME & LIGHT
Table lamp
Materials, size & light
Price, delivery & shipping
Add to basket
Product
03 / Product
Do I have enough to decide?
Typical friction
Dimensions, options, delivery times or shipping costs are missing when they matter.
A useful improvement
Explain essential product and delivery details alongside the buying action.
EXAMPLE / HOME & LIGHT
Your basket
Table lamp
1 item
Product price + shipping
Total cost visible
Checkout
Basket
04 / Basket
What will my order cost?
Typical friction
Extra costs appear late. Quantities and options are difficult to change.
A useful improvement
Show costs transparently and make changes easy before checkout.
EXAMPLE / HOME & LIGHT
Continue as a guest
Delivery address
Choose payment
Total cost visible
Review order
Checkout
05 / Checkout
Can I finish this easily?
Typical friction
A compulsory account, unnecessary fields or unclear errors make ordering difficult.
A useful improvement
Offer guest checkout, clear fields and suitable payment methods; keep entries when errors occur.
EXAMPLE / HOME & LIGHT
✓
Order confirmed.
Your order details at a glance.
Table lamp
1 item
Shipping & next steps
Help with your order
Confirmation
06 / Confirmation
Did my order go through?
Typical friction
The purchase ends without a clear confirmation or information about what happens next.
A useful improvement
Show the actual order status, a summary and clear next steps.
Illustrative shop example, not a client analysis. People may enter on a category or product page, go back or return later.
02
What we can do for you
The parts of your shop we improve.
From finding a product to placing an order, we improve the details that help customers choose and buy.
Navigation & search
We improve categories, filters and product search so customers can find and compare relevant products more easily.
Product pages
We clarify benefits, options, prices and delivery information where customers make their buying decision.
Mobile usability
We review menus, controls and presentation on mobile and address the agreed obstacles in the buying journey.
Basket & checkout
We make total costs visible and improve checkout steps, forms and error messages, including guest checkout.
Campaigns & landing pages
We connect ads and shop entry pages so visitors can immediately find and understand the advertised offer.
Measurement & improvement
We investigate purchase drop-offs, prioritise changes and assess implemented improvements against agreed measures.
We agree the priorities and scope based on your starting point.
03
Step by step
Improve the complete buying journey.
Campaign → category → product → basket → checkout. We prioritise where data and observations reveal specific friction.
01
Continue the promise
The ad and shop entry should communicate the same offer clearly.
02
Make choosing easier
Review categories, product information and comparisons against customer questions.
03
Prepare the purchase
Explain price, delivery, availability and the next step in time.
04
Simplify checkout
Review cart and checkout on mobile; document friction clearly.
04
Choose the right route
Optimise or rebuild?
The actual obstacle determines the work: within your existing shop, between a campaign and a product, or in the underlying system.
01
Improve the existing shop.
Your range and platform fit the business. Individual steps make buying harder than necessary.
Illustrative example
Show delivery times and shipping costs directly on the product page.
02
Connect campaign and product.
An offer needs more explanation before someone can choose a product.
Illustrative example
A dedicated landing page explains the offer and leads to the right product.
03
Rebuild the foundations.
Essential features, maintenance or integrations cannot reasonably be supported by the existing platform.
Illustrative example
Plan the shop, product data and operational systems together, including migration.
05
Numbers that belong together
Put sales in their economic context.
More orders are a useful starting point. Order value and costs determine whether a change also makes economic sense.
Invented calculation example · no client data
A
Starting position
10,000
Visits
200
Orders
€100
Average net order value
| Net revenue | €20,000 |
| Goods & variable costs | − €8,000 |
| Advertising spend | − €6,000 |
Contribution before fixed costs
€6,000
B
More orders
10,000
Visits
300
Orders
€80
Average net order value
| Net revenue | €24,000 |
| Goods & variable costs | − €12,000 |
| Advertising spend | − €10,000 |
Contribution before fixed costs
€2,000
More revenue. Less left over.
Orders and revenue rise in the second example. A lower order value and higher advertising spend still leave a smaller contribution.
Simplified example: all amounts are net. Goods and variable costs are combined; fixed costs and taxes have not been deducted. This illustrates a relationship, not a forecast.
The numbers we need
Visits and confirmed orders need consistent definitions. For order value we clarify tax, shipping and cancellations; for costs, returns and other variable expenses. Missing margin or cost data remains an explicit gap.
06
Working together, day to day
What ongoing shop optimisation needs.
A clear rhythm instead of a long wish list. Research, implementation and evaluation work together; scope and cadence are agreed before we start.
01
Review
Examine data and the buying journey.
02
Prioritise
Choose the next useful change.
03
Implement
With your team or through ours.
04
Evaluate
Review the effect and plan ahead.
What we need to get started.
Shop & access
Platform, product range and technical scope for changes.
Products & delivery
Current product, pricing and delivery information.
Measurement & people
Traffic, tracking and a clear contact within your team.
Keep the scope clear.
Understand the work
Page types, variants, integrations and markets determine the effort.
Separate the services
Research, development and ongoing support are considered separately.
Allocate the budget
Advertising spend is separate; we agree the support cadence.
Choose your starting point
07
Good to know
Questions about shop optimisation.
The next step needs to fit your catalogue and operations.
Is this suitable for small shops?
We start with key purchase barriers and a clearly limited scope. With low traffic, technical checks, user feedback and expert review are often more suitable than statistical tests. Ongoing support depends on the task and implementation capacity.
Do we need to change platforms?
We assess specific limitations and first examine changes within the existing platform. A move needs a clear benefit relative to effort, migration and operational risk.
Can our developers implement the changes?
Yes. We can prepare prioritised tasks with rationale and acceptance criteria. Development, verification and publishing responsibilities are agreed. Effects are evaluated after implementation and sufficient observation.
→
Your next step
Tell us what you have in mind.
We listen, ask the right questions and work with you to identify a useful next step.