What does a CRO audit cost?

Which factors determine the cost?

A CRO audit is an analysis with an agreed scope. Its price cannot usefully be inferred from page count alone. A site with many similar content pages may require less research than a small shop with complex variants, payment methods and buying journeys.

Effort depends on page types, audiences, data quality, devices, languages and research depth. Reviewing existing pages differs from recruiting participants and conducting user tests. Missing measurement may create a separate technical assignment.

What should the scope include?

A comparable proposal names the journeys, methods, required access and reporting period. “We review your website” is not enough. Clarify whether product pages, mobile forms and the complete checkout are included, and how many representative variants will be examined.

Analysis and implementation are described separately. An audit can prepare work for your developers without including its delivery. Tracking repairs, copywriting, design work and subsequent experiments are only included when explicitly agreed.

What makes a deliverable useful?

A useful finding connects observation, evidence, affected page, potential impact and recommendation. Priorities need reasons. A long collection of screenshots or generic best practices helps little if it does not explain what to change first and which assumption supports it.

Example deliverable: “After a validation error, the mobile form does not explain which field needs correction.” The finding includes reproduction steps, an excerpt, a proposed fix and an acceptance criterion. An estimated revenue uplift is not needed.

How do you compare two proposals?

Compare the assignment before the price: which journeys are reviewed, are data checked or only screenshots assessed, are user interviews included, and how are findings delivered? Is there a joint discussion and a way to clarify questions?

Hypothetical proposal A covers an expert review of five page types. Proposal B adds tracking verification and moderated usability tests. Prices would be hard to compare without these differences. This is a scope example, not a FYNEST package or pricing recommendation.

What information supports a reliable proposal?

Prepare the site or shop, primary business goal, known problems and key user journeys. Traffic and tracking information, existing research and implementation responsibilities are helpful. Share access only through an appropriate secure process.

Finally ask about exclusions and follow-up effort. An audit can be commissioned independently. Findings and your capacity determine whether internal implementation, a defined project or ongoing support is appropriate. Guaranteed conversion uplift is no substitute for a clear scope.

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CRO audit

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